Are you:

1. Located in a Science and Technology Park or similar?

2. A product focused company?

3. Between 3 and 5 years old?

4. Running out of angel funding?

5. Striving for venture funding?

6. Struggling with marketing and sales?

If you answered "Yes" to each of the above question, then iCu is your premium choice for accelerating the market validation of your products / services and then commercializing these more effectively through our network branding methodology "The Business Matrix". The business matrix is the sum of all stakeholder relationships a business engages with, including the relationships of the stakeholders among each other and with the market space as a whole. This matrix can be visualized as in the below example.

Goal of our work is to support clients in re-positioning to that area of the Business Matrix where the greatest margins are achieved most sustainably - the IDENTITY zone. Once that has been achieved iCu supports clients in extending their business performance horizontally across their market space (the SUPREMACY zone) and then vertically into their supply chain (the ULTIMATUM zone).

iCu...

1. Makes the Business Matrix transparent.

2. Identifies where your organization needs to be to achieve optimal business success - the IDENTITY zone.

3. Determines where your organization is in the matrix today, and

4. Recommends proven activities to move your organization into the IDENTITY zone.

If desired iCu will also support in implementing recommended activities. Strategies for reaching the SUPREMACY and ULTIMATUM stages are build on completed IDENTITY efforts.